Jordanes Fitness & Beauty is a brand house and e-commerce company with a unique digital business model delivering products within wellness and beauty. We manage a broad range of brands and we constantly seek to be on the forefront of new trends with innovative products and services on existing as well as new brands.
Our digital marketing model secures strong reach in our target groups and thereby successful launches of our innovations. We are a leading player in influencer marketing and the development of influencer brands.
We develop products and brands that makes people feel good
Our key brands
Our largest brand is Bodylab, which is a leading e-commerce brand in sports nutrition and fit lifestyle. Bodylab is the market leader in development and production of functional sports products and food supplements in Denmark and is expanding rapidly in the Nordics.
Camilla Pihl cosmetics is a cosmetic brand within Skin Care, Body Care, Hair Care, Makeup & Sun Care.
Glöd by Sophie Elise is an award-winning self-tan and makeup series.
Care by Therese Johaug is a series of wellness products inspired by the nature - where Therese Johaug derives her motivation and energy from.
In the beauty category we have several other established brands like Natural Basic and L’usine.
Jordanes Fitness & Beauty have a broad footprint with sales in all Nordic countries and export. The company has customers in many channels such as retail, pharmacies, gyms, fashion and beauty stores. We are also a leading player within e-commerce with our sites, bodylab.no / .se / .dk / .fi & iconbeauty.no.